基于农民主体视角的村庄环境整治满意度研究——以江苏省4个地区的调查为例

[目的]近年来各地积极推进村庄环境整治工作,取得了良好的成效,但是基于农民主体视角的村庄环境整治评估工作开展并不充分,因此有必要对此进行有效探索,明确农民对当前村庄环境整治工作的满意程度,分析制约当地村庄环境整治农民满意度的关键因素,以期为政府更好地实施村庄环境整治工作提供参考方向,使村庄环境整治更符合农民的实际需求。[方法]以江苏省姜堰区、高邮市、大丰市和涟水县271个有效样本为基础,构建了包括4个方面21个具体指标的村庄环境整治农民满意度评价指标体系,采用模糊综合评价法对4个地区村庄环境整治农民满意度进行总体评价,借助四象限对比分析找出制约当地村庄环境整治农民满意度的关键因素。[结果]4个地区村庄环境整治农民满意度综合得分为77.07分,当地村庄环境整治项目得到了农民的基本认可;四象限分析结果显示,农民对其需求较为强烈,但是目前的整治现状尚不能达到农民期望值的制约因素主要为河塘污染治理、人禽粪便处理、乡村道路和排水管网设施,其次房屋内外装修、工业污染治理、文化娱乐设施、公厕数量与质量和娱乐活动等指标农民满意度偏低,需要进一步的改善。[结论]当前村庄环境整治农民满意度总体较高,影响满意度的制约因素主要集中在生态环境和基础设施方面,文末从保护生态环境、改善基础设施和提高农民参与性3个方面提出了对策建议。     

不完备信息系统辐射源威胁等级判定

针对不完备信息系统条件下的辐射源威胁等级判定问题，提出了一种基于改进容差关系粗糙集（ITR-RS）的不完备信息系统辐射源威胁等级判定方法。该方法将粗糙集中的不完备信息系统理论引入辐射源威胁等级判定中，并构建一套完备的决策规则提取模型。此外，利用辨识矩阵实现对属性的约简，在降低系统所需处理数据量的同时，提高了算法的实时性；在容差关系粗糙集的基础上，提出一种改进的容差关系，在属性主、客权重相结合的基础上引入阈值来划分加权阈值容差类，得到更为合理、准确的决策规则。仿真试验及分析表明，与经典RS算法相比，所提算法的威胁等级判定正确率提高了23%，可用于信息系统不完备条件下的辐射源威胁等级判定。     

广西农业生态脆弱性评价及区划研究

［目的］随着经济的快速发展，我国各地区都面临着不同程度的农业生态脆弱性，通过研究特殊地形和气候下的农业生态脆弱性，有助于为农业生态环境的综合治理提供参考。［方法］文章以广西为例，通过构建评价指标体系，采用层次分析法和熵权法确定综合权重，通过构建综合评价模型对广西农业生态脆弱性程度进行评价，利用ArcGIS对生态脆弱性进行分级，以期探究广西农业生态脆弱性的空间分布情况。［结果］权重分析结果表明水蚀面积的权重值最高为0134，年平均降水量的权重值为0113，自然环境指标相对于农业生产和经济指标对农业生态脆弱性的影响更大。区划研究结果表明广西农业生态脆弱性区域大致可分为5个区域，分别是桂西峰丛洼地带、桂东山地丘陵地带、桂中低山丘陵地带、桂东北山地、桂南沿海丘陵地带。［结论］广西农业生态环境整体来看较为脆弱，处于轻度和中度脆弱等级，但生态环境问题仍不容忽视。为了改善农业生态脆弱性，政府应实行区域的联合防治，加大对农业生态环境的监督和治理，积极探寻生态、环保的农业发展方式，调整产业结构，改善农业生态环境的状态，促进广西农业的可持续发展。     

Farmers’ attitude towards the policy of remediation during fallow in soil fertility declining and heavy metal polluted area of China

Numerous countries and regions face soil fertility decline and heavy metal pollution, and China implements a policy of remediation during fallow (PRF) to deal with such challenges. In this study, we examine the evolution of PRF and surveys of farmers’ attitudes in China. We present suggestions which can be used as reference for other countries and regions. The Chinese government implemented the policy of remediation during production (PRP) to control the heavy metal pollution of land in 2014. The effect was unsatisfactory due to the lack of cooperation amongst farmers. Therefore, the Chinese government implemented PRF in 2016. Our investigation of 247 farmers shows that farmers’ comprehensive assessment of PRF is positively influenced by the cognition of government implementation, the cognition of policy function and the evaluation of value perception, and the PRF still faces several problems, such as low cognitive level of policy function, incomplete regulations of supervision and poor supporting system. Hence, we suggest that government should educate and train farmers, improve the supervision and set up the supporting system of PRF.     

被处罚的A级景区存在的问题及应对策略

旅游景区的管理与建设对旅游业的发展至关重要。然而,截至2019年7月底,全国有数百家A级景区由于管理与建设不善,受到摘牌、降级等处罚。对照《旅游景区质量等级的划分与评定》可以发现,被处罚的景区主要存在的问题:景区配套设施管理差、旅游交通不畅、游览设施与服务不健全、景区卫生差、景区市场吸引力小等。因此,政府必须与景区相配合,采取相应对策,强化景区建设与管理;提升景区资源、市场吸引力等,以扭转被动局面,推动旅游景区的健康发展。     

A train of thought in product experientiality: Working memory,distraction, and inconsistencies in cue order effects

The sequence of informational cues and the level of distraction have an impact on the judgment of a product’s quality and preference. Two quasi-experimental studies (N_total = 340) investigate the influence of the force behind the processing of these cues – working memory (WM). Previous research found that, in the presence of a distractor, high WM individuals are more able to recall the initial cue, and thus derive their product judgment from the initial strong cue. Study 1 contradicts these findings and raises important methodological questions regarding the conceptualization of strong and weak cues. Specifically, commonly accepted strong cues (e.g., product reputation) might not influence consumers as expected. Additionally, in a sequence of product evaluation with high vs. low degree of experientiality, study 2 reveals that consumers tend to show a primacy effect that is stronger for higher levels of WM capacity. Moreover, in a sequence of assessing low vs. high degree of experientiality products, consumers reveal stronger recency effects, thus showing that WM reinforces this recency effect. Our findings have important implications for marketers by suggesting that consumers with high WMC are more able to process complex stimuli and retrieve previously presented information on a product quality. These consumers also have a higher tendency to retrieve more information from product scenarios with a high degree of experientiality.     

美国城市公园评价体系的内容、应用 及启示——以ParkScore指数为例

中国快速城镇化的过程伴随着各类城市绿地公园的 规划建设。对城市公园系统综合质量的科学评价关系着城市开 放空间品质的提升、居民生活质量的提高和公共服务设施规划 水平的进步。以ParkScore指数为例，对美国城市公园综合 评价系统的建设过程、评价标准和指标体系进行系统介绍和特 征评述，总结分析其在城市规划实践和研究中的应用，提出我 国应完善城市空间数据库建设、引入以人为本的评价指标和加 强指标体系建立过程的有效性等建议措施，旨在为我国城市公 园综合评价系统建设提供借鉴。     

苯醚甲环唑在猕猴桃中的残留动态及安全性评价

为摸清猕猴桃中有毒有害物质的残留动态,确保出口产品质量安全符合主要贸易国官方要求,本文采用气相色谱-质谱法,测定施药后不同时期苯醚甲环唑在猕猴桃果实中的残留量,并依据残留消解动态,按照欧盟和日本食品安全卫生标准,对10%苯醚甲环唑水分散粒剂的使用安全性进行评价。结果表明,苯醚甲环唑在猕猴桃中的残留量随着时间的推移逐渐下降,动态曲线符合一级动力学方程C_t=0.5359e^-0.184t,半衰期为3.767 d,属易消解农药;按照欧盟和日本猕猴桃农药最大残留限量要求,10%苯醚甲环唑水分散粒剂按照推荐剂量单次施药,10天后采摘食用是安全的。     

江苏省农业绿色发展水平区域差异及趋势分析

［目的］农业绿色发展是保证我国农业可持续发展的有效方式，探究江苏省农业绿色发展水平和地区差异，为我国其他地区农业绿色发展研究提供参考。［方法］文章采用熵权法和层次分析法确定农业绿色发展水平评价指标权重，运用锡尔指数对区域内和区域间农业绿色发展水平差异进行测度。［结果］2012—2017年江苏省农业绿色发展水平有明显提高，绿色供给的得分最高，环境友好和生态制度的得分最低。各市农业绿色发展水平综合指数分析结果表明，苏州农业绿色发展水平最高，南京、无锡次之，连云港、淮安和宿迁农业绿色发展水平较低。锡尔指数分析结果表明江苏省区域内农业绿色发展水平差异都在逐渐缩小。［结论］农产品绿色供给是江苏省农业绿色发展的最大优势，资源节约利用和环境友好发展方面较低，由于经济发展对资源利用强度在持续增加，资源节约利用仍是绿色发展的短板，因此江苏省资源效益利用仍有上升的空间，且区域内发达地区农业绿色发展的带动效应明显。     

Making an exciting brand big: Brand personality,logo size and brand evaluation

This research examines how brand personality (excitement) and logo size used in product design (big versus small) interacts in affecting consumer brand evaluation. We first demonstrate that combining a big logo and a high-excitement brand (versus a small logo combined with a high-excitement brand) leads to high processing fluency, further resulting in more favourable brand evaluation (Study 1). We then determine the consumption situation as a moderator of such an interaction effect: the influence of the big logo and high-excitement-brand combination on brand evaluation is significantly weakened in a private consumption situation (a T-shirt worn at home) compared to a public consumption situation (a T-shirt worn outside, Study 2a), and becomes insignificant for a private product category (slippers, Study 2b).